Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content MarketingAttract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

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Clearing the Mind for Creativity

Clearing the Mind for Creativity

“In the beginner’s mind,” the Zen master Shunryu Suzuki once wrote, “there are many possibilities. In the expert’s mind, there are only a few.” The implication for Suzuki was that all that is new originates from a mind free of preconceptions. Here, in this brief eBook, former Harvard Business School professor and movie producer John Kao tells you how to achieve your own beginner’s mind and unleash your creativity.“In the beginner’s mind,” the Zen master Shunryu Suzuki once wrot

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Missing Miss Molly

Paul Krugman - Caricature
Paul Krugman – Caricature (Photo credit: DonkeyHotey)

If ever a time in the political life of this country needed a dose of Molly Ivins, this is it…Can’t you just imagine what she could have done with this years Republican race? Two dubious Texans and Newt running for President…What a joke!

Paul Krugman is missing her too…Here is what he linked to from his blog at the Times: http://www.nytimes.com/2007/02/02/opinion/02krugman.html?_r=1&hp

SEO Made Simple (Second Edition): Strategies For Dominating The World’s Largest Search Engine

SEO Made Simple (Second Edition): Strategies For Dominating The World’s Largest Search Engine

Today’s leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating Google, Google Penguin and Google Panda, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog (2nd edition). Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today’s top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days. Whether you’re a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you’ll ever need. Learn the techniques that have a direct and significant impact on your website’s ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.

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Books are dead (long live books) – Seth Godin

I first started reading what Seth Godin had to say about things almost 20 years ago. I even had one of those crazy Purple Cow Milk Cartons on the top of my credenza for years. I have been following his new project since he first announced it online. So, long story short, I trust a lot of what the man has to say.

And this bit about authors and the written word hits a chord with the observable data.

Here’s an insightful, stick-with-you essay about what happens to books in a digital world.

For me, there are two key insights:

There are three stages–pre-artifact (there is no book yet), artifact (here it is) and post-artifact (what happens now? not much). Craig argues that all three stages are changing, and quite dramatically.

The second insight isn’t as delineated, but it comes down to this: what it means to be an author is changing for the first time in a hundred years. This is a profound shift in one of the most leveraged professions of all. Instead of there being a clear box around who an author is and what an author does, that box is becoming blurred.

It’s really the second insight that resonates. What I see is a much tighter connection between authors and their readers than there ever was in the past. There is more of a two way conversation taking place now than there ever was.

In the good ol’ days, you might meet an author at a book signing or a convention, but, other than a few words you didn’t really converse. Today with email and twitter and Facebook, your chance of having a back and forth conversation is much improved.

Then again, maybe the circles I hang out in have changed and I converse with authors more because I just “know” more authors. Either way…I think the book world hasn’t finished changing. And all indications are, the life of an author will keep getting more complicated.



via Books are dead (long live books).

blogging my way into my future…