Category Archives: Blogging

Learning To Blog

Consider this yoga for your blog.

~Welcome to the New Blog Exercises « Lorelle on WordPress.

I forget exactly when and where I first stumbled in front of Lorelle and was hit by her juggernaut of WordPress information and love… But, boy am I glad I did. This year she is starting a new program she is calling New Blog Exercises.


From what I’ve seen so far of her teachings it looks to be a great program to hone those blogging skills. I know I am going to be following her progress through the year (I’ve already added the category feed to my reader).


If you are new to blogging, this would be a good place to start. If you’ve been blogging for a while, you may want to wander over and hone those skills that have gotten rusty… You never know, it might refresh your interest…

Lorelle van Fossen
Lorelle van Fossen (Photo credit: Technosailor)


Books are dead (long live books) – Seth Godin

I first started reading what Seth Godin had to say about things almost 20 years ago. I even had one of those crazy Purple Cow Milk Cartons on the top of my credenza for years. I have been following his new project since he first announced it online. So, long story short, I trust a lot of what the man has to say.

And this bit about authors and the written word hits a chord with the observable data.

Here’s an insightful, stick-with-you essay about what happens to books in a digital world.

For me, there are two key insights:

There are three stages–pre-artifact (there is no book yet), artifact (here it is) and post-artifact (what happens now? not much). Craig argues that all three stages are changing, and quite dramatically.

The second insight isn’t as delineated, but it comes down to this: what it means to be an author is changing for the first time in a hundred years. This is a profound shift in one of the most leveraged professions of all. Instead of there being a clear box around who an author is and what an author does, that box is becoming blurred.

It’s really the second insight that resonates. What I see is a much tighter connection between authors and their readers than there ever was in the past. There is more of a two way conversation taking place now than there ever was.

In the good ol’ days, you might meet an author at a book signing or a convention, but, other than a few words you didn’t really converse. Today with email and twitter and Facebook, your chance of having a back and forth conversation is much improved.

Then again, maybe the circles I hang out in have changed and I converse with authors more because I just “know” more authors. Either way…I think the book world hasn’t finished changing. And all indications are, the life of an author will keep getting more complicated.



via Books are dead (long live books).

Facebook Pointers From My Friend Trevor Eade

Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. In a recent post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. 5 Ways for B2B Companies to Engage on Facebook | Trevor Eade.

I had lost track with Trevor over the past few years as we both moved from the jobs that had us collaborating on a regular basis. It was great to bump into him again on LinkedIn. Then I wandered over to his blog and discovered this post. Take a look if you are trying to run a B2B Facebook presence.

You Can Call Me Crazy

You can call me dumb. But whatever you call me…Would you please, please stop filling up my comments with things like this:

Hi. I like your website but i can tell it probably isn’t getting much traffic? If you want to help imrpove that check this website out, he has a short video that i really suggest you watch…

You know what? If that’s the best you can do to try and “help” me improve…Do us both a favor, just stop bothering.

I know. Everyone on the internets is just out to make all of the money they can scam. Isn’t that right?

I mean, just how many times do I have to delete the spam from these guys before they stop favoring with their offers to sell me their insights? How many times have I seen this one this week:

We’re continually testing variations of our search results after to optimize performance for both you and our users. Similarly, you’re probably always fatiguing to detect ways to improve each specialization of your ad to get your idea across to users. To remedy, we’ll one day be making a change to traditional ads that when one pleases allow you to display more information where it’s most likely to be noticed–in the headline.

Does filling my Akismet Spam filter with multiples of the same message from the same IP address at the exact same time make it any more likely that I’ll let it through to clutter up my blog with their link crap?

But these guys really take the cake…

Hi, i simply wanted to come here to let you know about a seriously inexpensive service that posts comments such as this on millions of WordPress blogs. Just why you might ask, well you may want to sell a product or service and target webmasters or simply just increase the amount of backlinks your web site has that will increase your Google rankins which will then bring your website much more visitors and cash.

Like I really want you to teach me how to do what I am trying my damnedest to stop you from doing to my sites…Get a life guys.