Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. In a recent post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. 5 Ways for B2B Companies to Engage on Facebook | Trevor Eade.
I had lost track with Trevor over the past few years as we both moved from the jobs that had us collaborating on a regular basis. It was great to bump into him again on LinkedIn. Then I wandered over to his blog and discovered this post. Take a look if you are trying to run a B2B Facebook presence.
I spent the past 6 months studying and reading everything I could find on these inter-webs about online marketing and making money online.
After all of the subscribing to and reading a multitude of newsletters and blogs I have come to one conclusion… Most of these experts are all selling the same thing…No, I am not talking about different ways of saying the same thing, I am talking about the very same book or lesson or private forum. Each and every one of them is pushing the very same products via affiliate links.
It must be working for at least some of them because there sure are a lot of people jumping on the bandwagon. Now don’t get me wrong…I am not knocking affiliate links. I use them myself. Look over to the right and you’ll see a whole block of them. But a lot of what I’ve been reading reminded me of the old mail-order come-ons that kept my Dad thinking he was going to make money from home in the 1960’s and ’70’s by buying someone else’s catalogs and plopping his return address on them and just mailing them out to a bunch of addresses he bought from someone else…It never worked.
So for the past week, I’ve been unsubscribing from the newsletters, dropping the RSS feeds, having my email removed from the mailing lists. I did discover a few people in the process that I’ll keep following…But, way too many of the people out there were not useful to me. And…When every “Product Launch” would fill my inbox with tens and tens of emails all with the same offer, it really began to look a lot like just more spam.
So where will this lead me now? Who knows…But as I wander through these webs I’ll keep you informed abiut what I find…
I just had it driven home to me this week why I have had “add a contact page” on my to-do list for a while. When someone had to wander through all of my sites looking for an email address to send a message, it drove home how I needed to get that to-do off my list.
For some reason, with all of the setting up and making pages, I really thought I had checked that item off the list. Looking through my web of sites though I see I didn’t…Now it is priority one…After a stop at the post office to pick up a Business Box.
I am beginning to wish I had used my Google Voice number when I signed up with the state to make me legal to collect sales taxes…Every business services company in existence must subscribe to the new business list from the comptrollers office…The phone has been ringing off the wall with people trying to give me credit card machines, sell me security services, business printing…I can’t wait to see what next week brings…
While I work at fixing things I should have already fixed…Ya’ll enjoy the long weekend.