Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. In a recent post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. 5 Ways for B2B Companies to Engage on Facebook | Trevor Eade.
I had lost track with Trevor over the past few years as we both moved from the jobs that had us collaborating on a regular basis. It was great to bump into him again on LinkedIn. Then I wandered over to his blog and discovered this post. Take a look if you are trying to run a B2B Facebook presence.